How to Start Digital Marketing
If you are out of ideas on how to start with digital marketing, you are definitely not the only one. The fact is that a multitude of different people, such as students, individuals looking for jobs, people working as freelancers, and business owners, are all equally inquisitive about what happens behind the curtain in this industry. Since the global economy is going online, the field of digital marketing has become one of the essential skills one can possess today.
What Exactly Is Digital Marketing?
Digital Marketing, in the simplest terms, is a business promotion that is done through online channels.
Whenever you:
– Search Google and see ads related to your search
– View brand reels or short videos on Instagram
– Visit a website to read an interesting article or blog
– Receive emails or WhatsApp messages with amazing offers and deals
That is digital marketing helping the business to reach you.
With the help of digital platforms such as Google, social media, websites, and emails, businesses are able to get to their customers fast and cheaply compared to the traditional ways of advertising through newspapers, banners, or TV ads.
Why Digital Marketing Is Growing So Fast in India
Before figuring out how to start digital marketing, it is necessary to know the reasons behind such huge growth of the field in India.
– The number of people using the Internet is growing annually
– Local businesses are going online
– Startups require online visibility
– Companies want leads more than likes
– The number of work-from-home jobs is increasing
This is the main reason why many people are eager to find ways of starting a digital marketing career or generating a part-time income through it in India.
How to Start Digital Marketing: Step-by-Step
Step 1: Clear Your Basics First
Oftentimes, individuals who seek information on how to start digital marketing commit the error of immediately diving into ads or tools without having a basic understanding of the matter.
Start with understanding:
How Google works
What social media marketing means
Difference between free (organic) and paid marketing
You are not required to be a master of everything on your first day. Just get a sense of the flow.
Step 2: Learn the Core Digital Marketing Skills
Digital marketing is divided into various segments; however, these are the primary ones:
Search Engine Optimization (SEO)
SEO is a process that allows websites to be among the first to be found by Google users when they look for something without having to pay for advertising.
Keyword research
On-page SEO
Technical SEO
Social Media Marketing
It mainly revolves around spreading and brand-building via channels such as:
YouTube
Google Ads & Paid Marketing
With paid ads, businesses can get quick leads by means of:
Google Search Ads
Display Ads
YouTube Ads
Content Marketing
Content is the core of digital marketing. It covers blogs, captions, ads, and website content.
At 20Clicks, we are always advising beginners to initially practice SEO and social media, and then gradually transition into paid ads.
How to Start Digital Marketing from Home
One of the most frequently asked questions today is how to get a digital marketing job from home.
Honestly, yes, you can.
What you basically need is:
A laptop or a smartphone
An internet connection
If you want to, you can learn and practice digital marketing by yourself.
Here is what you can do:
Study by yourself on the internet
Create content for your own blog or Instagram page to hone your skills
Connect with clients online and offer your services.
Make money without going to a physical office
This explains why digital marketing is one of the top work-from-home skills in India.
How to Start Digital Marketing in India (Practical Way)
If your main concern is how to start digital marketing in India, then you need to take an India-specific approach.
Know the Audience in India
Indian users are different in their ways of using the internet:
They prefer to read Google reviews before making a decision.
They are heavy users of WhatsApp.
They are attracted to video content.
Work with Local Businesses
Helping local businesses with the following will be a great start:
Local shops
Clinics
Coaches
Small service providers
This way, you get to have a real-time experience and also be confident.
Establish Your Digital Footprint
Do the following:
Create a LinkedIn account
Set up an Instagram account
Design a portable or a simple website
At 20Clicks, we have noticed that the beginners get more exposure and faster progress if they first work with local clients.
How to Start Digital Marketing as a Student
In case you are asking how to start digital marketing as a student, this is a field that will be just right for you.
Reasons why students prefer digital marketing:
There is no limitation of age limit for this career.
One can learn even while attending classes.
Starting early, one can have the first source of income.
There is no pressure from exams.
It is a skill-based profession.
A very simple student plan is:
Use your spare time to learn the basics.
On social media, get the skills through practice
Do internships
Start freelancing
After college, you can get a job or clients.
If you are consistent, even 2–3 hours a day will be sufficient.
Tools You Should Learn as a Beginner
To figure out the practical ways of starting digital marketing, it is wise to gradually take in these tools:
Google Analytics
Google Search Console
Google Ads
Meta Ads Manager
Canva
WordPress
How much time does it take to learn digital marketing?
Basics: 1–2 months
Practice level: 3–4 months
Confidence level: 6 months
Professional level: 8–12 months
Consistency matters more than speed.
Career options after digital marketing
When you figure out the first step of digital marketing, you can turn to any of the following jobs:
SEO Executive
Social Media Manager
Google Ads Specialist
Freelancer
Affiliate Marketer
Agency Owner
The majority of students trained or guided by 20Clicks have made a sound professional progression in this industry.
Common beginner mistakes to avoid
Passively watching only videos without practicing
Expecting money to come quickly
Trying to learn too many things at once
Not paying attention to SEO basics
Not creating a portfolio.
By avoiding these mistakes, you will grow at a much faster pace.
Why learn digital marketing with 20Clicks?
At 20Clicks, our focus is on:
Hands-on learning
Experience with real clients
Strategies for the Indian market
SEO & lead generation
Long-term career development
Our goal is not simply to teach digital marketing but to facilitate your earnings through it.
Frequently Asked Questions (FAQs)
1. Is digital marketing good for beginners?
Surely, digital marketing is a field that can be very friendly to a beginner if you don’t rush and take it stepwise.
2. Can I really start digital marketing from home?
Yes, there are a great number of people who work from home and thus make their entire income from there.
3. How much can beginners earn in India?
Beginners can earn ₹15,000–₹30,000 per month and then raise their salary even further with their experience.
4. Do I need a degree to start digital marketing?
It is still possible to start a career in digital marketing without having a degree. Skills are more valuable.
5. How does 20Clicks help beginners?
20Clicks focuses on learning by doing, real-time projects, and using the solutions from the real world.
Would you like to take your first step in digital marketing, or are you in need of professional guidance? 20Clicks is the place where we make it easy for beginners, students, and business owners to learn and get to the next level with digital marketing strategies that deliver results.
